We have been monitoring an event marketing program’s data collection efforts for about six months. It is activating across more than a dozen different markets. To date, we have received...
Tag: event marketing
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What to Ask in Event Marketing Post-event Surveys
We’ve previously talked about what you need to field a post-event research initiative. This blog will focus on the types of questions to ask in an event marketing post-event survey....
Collecting Event Marketing Data in Many Markets
Many of the event marketing campaigns we measure activate in several markets, primarily in the US. Helping agency clients understand why teams in certain markets are generating greater impact...
Scheduling In-depth Interviews for Market Research
I distinctly remember a response former Secretary of Defense Donald Rumsfeld gave at a briefing back in 2002 about the evidence, or lack of it, the United States had...
Framing Event Marketing Value for Client and Brand Teams
There are three, simple questions that, when answered properly, allow for the full management and assessment of an event marketing campaign’s value or ROI. You (your team, client, or...
Event Marketing and Venue Selection
PortMA has been measuring a national event marketing campaign for a large spirits brand since February 2015. Brand teams activate off-premise grocery and liquor accounts in several markets. We...
Event Marketing Data Collection and Materials Management
I don’t think its unfair to say that materials management often gets second or third billing to the big name objectives of event marketing. Because really, who has ever...
Event Marketing and Innovative Consumer Touch Points
Management consulting firm, McKinsey & Company, predicts that close to 75% of the worldwide population will have access to mobile and Internet technology by 2030. Harvard Business Review suggests that keeping things...
Event Marketing Consumer and the Purchase Cycle
We can help you learn how to apply an understanding of consumer purchase cycles to event marketing measurement to understand exactly why your marketing is working (or not). We’re...
Treating Likert Scales in Event Marketing Research
Likert scales are a great tool for event marketing research. Giving a range of response options lets you probe into exactly how people feel about your product. That being...