We’ve had the pleasure of working on several well-executed, high-impact sampling programs for a couple of national food brands (if I were allowed to name drop, I bet you...
Tag: experiential marketing
Read the latest news from PortMA
Statistical Significance Versus Meaningful Significance
Statistical significance – It’s the tool that identifies which differences between consumer segments are meaningful to the research, and which differences are due to random variation. One issue I’ve...
The Jack Phillips Method to Measuring Meetings and Events (An Introduction)
Most of the measurement discussions on this website and in the event marketing industry are about measuring mobile tours, sampling programs, and larger experiential footprints. But what about all...
Reviewing Past Research: What Didn't Work Last Time?
Now that we have discovered what worked last year, it’s time to research the second key question: What can we do to improve upon last year? There were some...
Reviewing Past Research: What Worked Last Time?
We’re gearing up to launch an experiential research project on a spirits brand for which we’ve researched for the past couple of years. One of the areas we emphasize...
Using Event Marketing Field Reports to Develop Actionable Insights
We just finished reviewing a recap report internally that will go to our agency client, and then the brand team, in the next couple of days. We really dug...
Making the Stretch With Survey Data Collection
You can only find out so much about a consumer within a single survey. It is simply a matter of time available. If you are asking someone a 25...
Event Marketing ROI Versus Predicting Event Marketing ROI
Event marketing ROI (return-on-investment) comes in two forms in most of our work. And unfortunately, the two forms are often confused. The first is a planning tool and the...
Surveying the Target Consumer: How Many is Enough?
The PortMA team recently presented a comprehensive experiential marketing program recap to a spirits industry client. The objective that caught the most attention was surveying the right targeting consumer....
The Ultimate Event Recap Template
Reporting on event recaps is a storytelling process. You need to guide your reading audience through an experience that helps them relive the activation and understand the impact and...