Conducting product trials is a great way to promote and measure brand awareness and perception. Product trials are more effective when followed up with a short survey to measure the...
Tag: experiential marketing
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How to Do a Focus Group at your Next Event (and Why)
A consumer event is great a place for any brand to participate. Where else can you engage consumers around your value proposition where they live, work, and play? Fairs...
Using Research to Measure Change and Assess Impact
Our experiential marketing research is designed to measure the degree to which the program generated greater purchase intent for a product. However, we recently conducted a program to measure...
Event Sampling and Purchase Intent Metric Improvement
We have an ongoing research project that includes measuring event sampling and purchase intent. During this time, the process has been refined to better match the needs of the...
Using Surveys to Measure Experiential Marketing Campaigns
On-site, consumer exit surveys provide insights into consumer impact immediately following the event experience. Sometimes, however, clients ask us to measure impact several months after an event. We typically...
How To Prove The Importance of Incorporating Research
Last week I delivered a recap for a popular consumer foods company. It was a pilot program that could potentially be much bigger in the future. My Client wanted...
How Has the Internet Changed Marketing Research?
I’ve been involved in market research for so long that Palm Pilots were the hot giveaway at the first customer relationship management conferences I attended! Nobody would disagree that...
How Many Samples per Hour?
We wrapped up measurement on a 10-month sampling campaign for an adult beverage brand today. The program spanned 9 markets and distributed over 80,000 samples to more than 65,000...
Two Event Marketing Measurement Ideas to Consider
At the time of writing this post, I just finished reviewing an Event Recap Report Template with a wine industry client. We like to send Recap Report Templates in...
How do Event Marketing and Community Engagement Relate?
Event marketing is effective because it is so special. Even with a brief engagement, an event marketing campaign can quickly move consumers through the four-stage purchase cycle: need, awareness,...