I heard a client refer to our experiential marketing work as is “a gut check”. Let’s face it: research can be intimidating. Words like ‘design,’ ‘methodology,’ ‘statistical significance’…all of...
Tag: experiential marketing
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Secondary Research and Experiential Marketing Analytics
Secondary research sometimes gets a bad rap. I’ve heard it called boring, difficult to find, and somehow “less than” primary in value in experiential marketing. The truth is, it...
The Key to Collecting Consistent Field Staff Data
We see a lot of different techniques used to collect field staff data. We also see a lot of different metrics and questions used to collect that data. Let...
Taking A Comprehensive Approach to Measurement
One of our primary goals is to make the metrics for our clients’ experiential marketing programs as comprehensive as possible. We often include data from multiple sources to our...
Couponing at an Experiential Marketing Event
Many studies have shown that when a brand offers a coupon it has an positive impact on brand marketing. Offering coupons is a tried and true method of increasing short-term sales....
Better Visualization for Event Marketing Data
My colleagues and I have written about data visualization in the past and I have more to say about it. Coming from someone who churns out several event marketing...
Why Deliver an Event Marketing Status Report (and How to Make Your Next One Great)
When was the last time you did a status report for your experiential marketing campaign? Ohhhh the lowly status report, they are so easy to forget and are sometimes...
The Importance of Alignment: Coordinating Consumer Segmentation, Reach and Brand Interests in Experiential Marketing
One of our key objectives in marketing analytics is to show the campaign “reach.” “Reach” is how often the target consumer is reached at experiential events. Measuring “reach” ensures...
Events Engagement: What is the Target Reach Rate Really Showing?
In a recent conversation with a client, the topic of the target consumer was raised. In general, brands have a target, or ideal, consumer in mind for their product....
For Better or for Worse: Comparison in Experiential Marketing Research
Yesterday I had a quarterly recap review and year-to-year comparison with a client that I have been working with for over five years. I have worked with this client...