Read the latest news from PortMA

There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...

Managing event marketing field staff data is one of those tasks where the more you do it, the easier it seems. By that, I don’t mean practice makes managing...

We measured an experiential marketing program that activated at volunteer events across the country for a brand of over-the-counter (OTC) medication. The client was relying on us to provide...

Winter is drawing to a close, and I know what you are all thinking now, “It’s too cold for festivals and fairs. The experiential world is on vacation!” If that’s...

Ask three people in the industry what constitutes a “consumer insight” and you’ll get three different answers, if you get any answer at all. I used to believe that...

Writing can be a laborious task. Even if you have an innate talent, report writing is a skill that requires nurturing, refinement and constant practice. You might be one...

I have had several clients over the past couple of years execute retail- focused national sampling programs. Activations at retail events are usually about one thing: Sales! When multiple...

There are several different ways to calculate customer value when measuring your event ROI. Customer value as a dollar figure identifies how much revenue an event generates. When divided...

One component of experiential marketing we frequently measure is projected event metrics. Our agency clients usually have key performance indicators (KPI) that they need to reach during the program. Knowing how...

It’s not uncommon for a brand team to turn to experiential sampling when they are trying to stem the flow of customers away from the brand. Churn scares everyone...