Not too long ago, an agency partner came to me and asked about an analysis completed by the brand team. It showed their program didn’t drive sales. They asked...
Tag: experiential marketing
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Experiential Marketing Measurement Road Map
“We’re all pilgrims on the same journey – but some pilgrims have better road maps.”~ Nelson DeMille As researchers, it’s easy to navigate each experiential marketing research project because...
Multi-brand Surveys in Event Marketing Data Collection
Surveying just one brand at events is easy, but you’ll frequently want to sample multiple brands, or different versions of the same brand in your event marketing program, However, multiple...
Impact of A Full Experience in Event Marketing – Part II
IMPORTANT: If you are involved in any way with an event marketing food sampling program, you will want to read this story about an exciting eight-week event marketing program for...
Impact of A Full Experience in Event Marketing – Part I
IMPORTANT: If you are involved in any way with an event marketing food sampling program, you will want to read this story about an exciting eight-week event marketing program for a...
“Analysis Paralysis” in Experiential Marketing
“This report, by its very length, defends itself against the risk of being read.” – Winston Churchill Researchers always look for statistically significant differences in the data we collect. In most...
Organizing and Sorting Experiential Marketing Data
Organizing your experiential marketing data systematically within your data files can help you find issues quickly, should any problems arise during your analysis. While most issues should be discovered during the data cleaning...
Impact of Couponing in Experiential Marketing
We all know that offering coupons has an impact on brand marketing. Offering coupons is a tried and true method of increasing short-term sales. It drives trial purchases among non-customers and rewards loyal...
Predictive Sales Modeling in Experiential Marketing
I like to use predictive analysis when doing research. I like to create a model that predicts which factors will have the strongest impact on research objectives. I recently developed...
The One Reason to Not Report Event Marketing ROI
Brands want to know their ROI on event marketing. Agencies want to provide it. And this is usually a great idea. However, there is one situation where you might want...