We’re in the business of measuring and evaluating the effectiveness of other people’s experiential marketing. That’s everything from research design to data collection, and from initial analysis to final...
Tag: experiential marketing
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Breaking Down Experiential Marketing Field Staff Data
Examining field staff data from a top-line level permits a good understanding of how your experiential marketing program performed. Simple things, like total interactions or samples distributed, do a good job...
Integrating Experiential Marketing with Impressive Results
The more recognizable a brand and the more positively consumers perceive the brand, the more likely they will purchase it when need that particular product. As an example, let’s...
Defining a Good Experiential Marketing Analytics Team
As we were looking for a new Research Manager, I was giving a lot of thought to what makes a good team in experiential marketing analytics. How does one define...
Experiential Marketing and Retail Associate Surveys
I would say that for 85% of experiential marketing programs in retail, we do research that involves some sort of sampling geared at targeting a specific consumer to build affinity for...
Synthesizing Experiential Marketing Data for Actionable Insights
We are working with a client on a long-term experiential marketing program in the spirits industry. This program is a bit different than is typical: it is a sales...
Experiential Marketing and Fielding Post-Event Research
The on-site survey indicates the immediate effect of your experiential marketing campaign. But, what do you do when you want to showcase the long-term impact of a program through post-event research? Survey them again in the...
Experiential Measurement Example: Sample Type and Consumer Reach
A tequila brand that PortMA recently measured through experiential marketing activations had consistently lower target consumer reach relative to other brands. The first time I reported this finding, we...
Supporting the Experiential Marketing Analytics Team
My role at PortMA is functionally separate from the rest of the team. You’ll notice my colleagues blog about the intersections of experiential marketing with analytical reporting, data collection,...
Experiential Marketing and On-premise Depletion Data
Not too long ago, an agency partner came to me and asked about an analysis completed by the brand team. It showed their program didn’t drive sales. They asked...