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In the competitive world of experiential marketing, reliable data collection is crucial for measuring event success and making data-driven decisions. One of the most cost-effective methods for gathering event...

In the realm of experiential marketing, understanding and maximizing reach efficiency is crucial for the success of your campaigns. Reach efficiency is the number of consumers engaged during an...

In the experiential marketing landscape, keeping a tab on your metrics is crucial. But how do you know if your program is on track? Enter a low maintenance, high...

Explore the importance of age distribution in experiential marketing. Get actionable insights into how venue selection can enhance the quality of your marketing reach. Discover how tailored marketing strategies...

In Part 1 of this series, we explored how to measure purchase intent as a Key Performance Indicator (KPI) for experiential marketing. We introduced the consumer purchase cycle and...

Purchase Intent plays a pivotal role in Experiential Marketing. It measures how well we assist consumers in moving through the purchase cycle, leading to revenue-generating behaviors. This blog post...

In the world of event marketing, understanding and measuring the impact of your campaign is a vital component to measuring your return on investment (ROI). Standardizing onsite data collection...

In event marketing, standardizing interaction metrics is the key to comparing events “apples to apples”. Standardizing interaction metrics across events allows for accurate comparisons, revealing true engagement levels. Utilizing...

Asking consumers to participate in a short set of questions after an amazing event can be a downer sometimes. Why can’t we just have a great time with our...

We are currently working on a nationwide sampling program that focuses on different liquors. Our recent round of reporting focused on one brand. We looked for differences in consumer...