While much of the work we do at PortMA is quantitative, we also conduct qualitative research from time to time. These qualitative research efforts most often take the form of...
Tag: market research
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With Great Market Research Data Comes Great Responsibility
A previous post outlined key considerations for designing a “perfect” survey and described the impact survey design can have on data quality. But ensuring actionable data is not guaranteed...
Presentation Format Can Make or Break a Market Research Report
I’ve written before about the importance of catering your market research reports to your audience. This post is a continuation of that, with attention given to presentation formatting. One...
Getting Some Help with Panel Research
A research panel consists of a group of people selected to take part in your study. Typically, panel groups represent a sample of your target population. Panel research studies are...
Setting Up For Success: Creating Professional Goals that Matter
I recently came across the following quote by Aristotle and I was struck by the timelessness of his wisdom. “First, have a definite, clear practical ideal; a goal, an...
The Weighting is the Hardest Part: How to Make Sure Your Event Sampling is Accurately Measured
Recently, we wrote a recap report at the mid-point of a program. One of the things we noticed was that the survey responses were significantly disproportionate to the engagements...
Statistical Significance Versus Meaningful Significance
Statistical significance – It’s the tool that identifies which differences between consumer segments are meaningful to the research, and which differences are due to random variation. One issue I’ve...
Constructing the "Perfect" Survey
Survey design can be a challenge, whether your survey has four questions or 40. Here are some tips to guide you through the survey construction process. 1....
Marrying Your Survey Data Collection Sources
Receiving information from multiple sources can be both a blessing and curse. Multiple sources lets you get data faster, and be more confident you will hit your desired sample...
Measuring Member Satisfaction Goes a Long Way
When we’re not conducting research on experiential marketing programs, we’re directing our resources toward traditional market research. I periodically write research reports for different professional organizations. The most recent...