Technology has helped us to come a long way in how we conduct research – panel companies, online surveys, geocaching, etc. Researchers seem to have fully embraced elevating quantitative...
Tag: market research
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Defining Language to Find Actionable Insights
Defining language can be surprisingly difficult. We all have our own vocabulary and can clearly communicate with one another, but if you look deeper, you might realize that sometimes...
Tactical Versus Strategic Data and Reporting
I recently met with a large NGO Bank in Washington DC. We had a great conversation with one of their data and analytic teams talking about how to organize...
At the Intersection of Qualitative and Quantitative Research
In recent years, I’ve noticed considerably more blended approaches to research than when I first started in this industry. Back then, it was very clear which clients preferred qualitative...
Three Market Research Report Writing Tips
Many experiential programs come to an end right around the holidays. Some extend into the new year, but traditional market research projects usually wrap up by the end of...
Defining a Market in Experiential Measurement
Defining a market in experiential marketing research is typically a simple task, especially in the United States. Offering insights at the state level is usually the “Goldilocks” of insight....
Building Communication Strategies that Drive Behavioral Change
I delivered research results to a dozen education professionals recently who wanted to develop a stronger alignment between how they communicate value and what the community they serve finds...
Turning Bad News Into an Opportunity
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill Bad news – it’s one of those things that are...
Perceptual Mapping Pitfalls
I always enjoy studying perceptual maps. At the same time, I am sometimes bothered by some of the data. There always seems to be one or two variables in the...
Best Practices for Project Launch
Summary: A lot of the work of a market research manager during the first quarter is consumed with launching new projects for the coming year. Many experiential and traditional...