I’m writing this on a plane coming back from the first two cities of a four city tour. We’ve been measuring the impact of experiential marketing for one Fortune...
Tag: market research
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Free Lunches Do Exist in Experiental Marketing
As the saying goes, there is no such thing as a free lunch. I have always held this as a fact of life, a warning even, not to trust...
The Story Behind the Statistics
I delivered a weekly overall report today for one of my clients and several individualized market reports by specific geographic regions to the team. I found certain trends in those reports, indicating...