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Ask three people in the industry what constitutes a “consumer insight” and you’ll get three different answers, if you get any answer at all. I used to believe that...

I’ve written before about the importance of catering your market research reports to your audience. This post is a continuation of that, with attention given to presentation formatting. One...

I recently came across the following quote by Aristotle and I was struck by the timelessness of his wisdom.  “First, have a definite, clear practical ideal; a goal, an...

Recently, we wrote a recap report at the mid-point of a program. One of the things we noticed was that the survey responses were significantly disproportionate to the engagements...

I recently reviewed two recap reports in two very different industries. Each had a quality versus quantity issue related to event marketing. And this painted a rich story of...

Reporting on event recaps is a storytelling process. You need to guide your reading audience through an experience that helps them relive the activation and understand the impact and...

Many experiential programs come to an end right around the holidays. Some extend into the new year, but traditional market research projects usually wrap up by the end of...

We recently conducted a pilot study for a national program involving 12 brands. We worked with one of those brands for our pilot phase, to determine the data collection...

Developing a Methodology Brief: You never know who’s going to read a market research report. Perhaps it’s your client’s insights team, or it may be folks who work in...

In the first four parts of this five-part series we talked about measuring event marketing, capturing the reach of your events, understanding event marketing impact, and event marketing ROI....