PortMA’s Bourbon and Whiskey category include experiential marketing activations were Bourbon, Flavored Whiskey, Rye Whiskey, Scotch, and straight Whiskey were sampled.
The data in this report is derived from 13,933 consumer exit interviews conducted at 1,559 wet sampling events where a Bourbon or Whiskey brand was sampled. The data from these onsite consumer interviews were combined with field staff recap data to form the basis for the data used in this report.Immediate Report Benefits Purchase Package Details Report Screenshots
At the time of this publication, PortMA’s Experiential Benchmarking database contains over $87.4 million (USD) spent on experiential brand marketing across 74,990 event days and 17,706,070 consumer interactions.
Data In This Report
- 1,559 Total Event Days
- 13,933 Total Exit Interviews
- 70,000 Live Consumer Interactions
This particular report represents activations from where Bourbon and Whiskey brands were sampled at On- and Off-Premise activations. PortMA’s Bourbon and Whiskey category includes a sampling of Bourbon, Flavored Whiskey, Rye Whiskey, Scotch, and straight Whiskey.