Bourbon & Whiskey Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

PortMA’s Bourbon and Whiskey category include experiential marketing activations were Bourbon, Flavored Whiskey, Rye Whiskey, Scotch, and straight Whiskey were sampled.

The data in this report is derived from 13,933 consumer exit interviews conducted at 1,559 wet sampling events where a Bourbon or Whiskey brand was sampled. The data from these onsite consumer interviews were combined with field staff recap data to form the basis for the data used in this report.

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At the time of this publication, PortMA’s Experiential Benchmarking database contains over $87.4 million (USD) spent on experiential brand marketing across 74,990 event days and 17,706,070 consumer interactions.

Data In This Report

  • 1,559 Total Event Days
  • 13,933 Total Exit Interviews
  • 70,000 Live Consumer Interactions

This particular report represents activations from where Bourbon and Whiskey brands were sampled at On- and Off-Premise activations. PortMA’s Bourbon and Whiskey category includes a sampling of Bourbon, Flavored Whiskey, Rye Whiskey, Scotch, and straight Whiskey.


Table of Contents

Index of Tables
Introduction to This Report
Using Benchmarks to Build Best-in-Class Experiential Marketing Campaigns
Experiential Measurement Best Practices – The Theory
Metrics And Definitions For This Report
Event Marketing Reach
Event Marketing Impact
Event Marketing Return-on-Investment
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What You'll Receive

Comprehensive PDF Report Document

All data tables in PowerPoint format (for easy copy/paste)

12-month IP License to use PortMA’s Intellectual Property in support of your work with your own clients.

Direct access to a dedicated Account Manager for any consulting, training, or ad-hoc support needs

1-page Executive Summary for internal circulation

Contents of Report

Detailed instruction on how to use Benchmarks to build stronger experiential campaigns using evidence-based strategy

12 Consumer targeting data tables defining consumer awareness, demographic profile, and parent status benchmarks

11 efficiency data tables defining budget and engagement benchmarks

Experiential Measurement best practices road maps

5 ROI benchmarking tables segmented by a variety of industry and activation strategies

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