Read the latest news from PortMA

So you distributed over 9,000 samples during the week.  That’s great! Now, more importantly, how many people sampled your product? This important distinction is commonly lost in reporting on...

As the saying goes, there is no such thing as a free lunch. I have always held this as a fact of life, a warning even, not to trust...

When you spend as long as I do immersed in a world of data you learn to accept many things as essentially constant.  You know that they don’t necessarily...

It’s never a good thing to fall behind, in the short term being 15 minutes behind can make you late for meetings or not complete something the day you...

As I draft a preliminary template for a mid-program recap report, my mind whirled with the sheer potential of possibilities.  I know I will soon be digging into innumerable...

The easiest way for a company to build a good public image is to support a good cause. The advantage they get out of this is not only does...

The Brand Challenge A national consumer brand delivers services online, but competes in an industry that has local sales representatives. Smartly so, the brand uses a multi-team mobile tour to increase...

Event marketing is a fascinating field of marketing that poses an especially difficult measurement challenge.  It’s a field of marketing that thrives on the unique.  While a traditional direct...

Business analytic ideas and concepts are often presented as extremely complicated. There are a lot of tools on the market today that are supposed to help with this. Purveyors...

Market Research Consultant Insights: Over the last couple of years, business analysts have been highly focused on “consumer insights.” A lot of products and services have come to market...