The combination of brand marketing and research is a good spot to land for someone who is driven by a need to understand the intricacies of human behavior and...
PortMA Blog and News
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Why You Should Add a PortMA Analyst to Your Team
There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...
Granularity in Benchmarks for Event Marketing
Benchmarks are a valuable asset for assessing the performance of a program. At PortMA, we have an internal database which we use when benchmarking data for clients. It allows...
How to Clean Your Event Marketing Data
The only thing worse than no data at all is bad or “unclean” data. At PortMA, we take the integrity of our data very seriously. If you are unsure...
Applying Return-On-Activity Value to Experiential Measurement
We were tasked with measuring the value of a large-scale experiential marketing program in the spirits industry, which we continue to work on to this date. The program has...
Simple Technology to Advance Your Event Marketing
Management consulting firm, McKinsey & Company, predicts that close to 75% of the worldwide population will have access to mobile and Internet technology by 2030. Harvard Business Review suggests that keeping...
How to Organize a Team of Remote Knowledge Workers (Article 2 of 2)
Cloud-based tools don’t make the collaborative team, how the team engages those tools does. Here are some thoughts on how to make sure your team stays on the same...
How to Organize a Team of Remote Knowledge Workers (Article 1 of 2)
In this article we share some of our internal methods and designs to managing the remote work we do. We’ll share with you our project management tools, how we...
Aha Moments: Rewarding for Clients and Researchers Alike
I heard a client refer to our experiential marketing work as is “a gut check”. Let’s face it: research can be intimidating. Words like ‘design,’ ‘methodology,’ ‘statistical significance’…all of...
Master your Trade and Learn by Teaching
Last summer one of the best possible experiences for improving my attention to detail and understanding of the minutia of my workflow occurred. I was assigned a summer intern. ...