Today I got some great news. This PortMA greenhorn is taking on a couple of programs of his own!Now I don’t want to make it sound like I’m in...
PortMA Blog and News
Read the latest news from PortMA
3 Steps to Really Making Experiential Metrics Actionable
I’m writing this on a plane coming back from the first two cities of a four city tour. We’ve been measuring the impact of experiential marketing for one Fortune...
Samples Vs. Sampled
So you distributed over 9,000 samples during the week. That’s great! Now, more importantly, how many people sampled your product? This important distinction is commonly lost in reporting on...
Free Lunches Do Exist in Experiental Marketing
As the saying goes, there is no such thing as a free lunch. I have always held this as a fact of life, a warning even, not to trust...
The Importance of Hitting Your Target
When you spend as long as I do immersed in a world of data you learn to accept many things as essentially constant. You know that they don’t necessarily...
Survey and Consumer Feedback Innovation
It’s never a good thing to fall behind, in the short term being 15 minutes behind can make you late for meetings or not complete something the day you...
Too Soon To Tell?
As I draft a preliminary template for a mid-program recap report, my mind whirled with the sheer potential of possibilities. I know I will soon be digging into innumerable...
Good Karma and a Sale
The easiest way for a company to build a good public image is to support a good cause. The advantage they get out of this is not only does...
Case Study: Measuring An Experiential Mobile Tour
The Brand Challenge A national consumer brand delivers services online, but competes in an industry that has local sales representatives. Smartly so, the brand uses a multi-team mobile tour to increase...
Three Keys to Successful Event Marketing Measurement
Event marketing is a fascinating field of marketing that poses an especially difficult measurement challenge. It’s a field of marketing that thrives on the unique. While a traditional direct...