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Getting experiential marketing event staff set up in the field is relatively simple. There are a few steps you can take to ensure that your execution goes off without a...

Earlier this year, I discussed an experiential marketing program we measured for an outdoor sports retailer. I spoke to the importance of measuring attitude and behavior of retail club members versus...

At PortMA, we collect and analyze experiential marketing data from a variety of sources, the primary ones being field staff recap reports, consumer exit surveys and sales data. Generally,...

Believe me when I tell you that when most people who know me find out I am TERRIFIED of public speaking, they are shocked…not tooting my own horn, but...

What if you could accurately predict Experiential or Event Marketing return on investment in response to a client’s RFP? Would that be helpful?Of course! We work with Agencies to develop custom,...

Multi-year, experiential marketing programs have an interesting, inherent problem. The benchmark data from previous years can be incredibly useful when scheduling your program for the next year or when...

Not long ago, a colleague wrote a blog post about venue selection for event marketing mobile tours – the kind of tours with big trucks, elaborate footprints, and plenty of on-site...

We manage several programs that include a post-event survey as part of the research to help determine changes in consumer behavior or perception of the brand. For example, we...

In my opinion, the only thing worse than no data is bad or “unclean” data. At PortMA, we take the integrity of our data very seriously. If you are...

We’re excited to make our benchmarking database base available to agencies, brands, and industry vendors. This database is comprised of over 200,000 consumer interviews as they exit the event...