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Recently I have been working on a unique project here at PortMA.  Whereas most of our programs entail measuring an experiential campaign, this one actually intends to define a...

It’s common for experiential marketing projects to have more than one phase of data collection. This is where post-event metrics help measure consumer behavior.   Phase One The first...

People often talk about making event data actionable.  And so often they deliver data labeled as actionable that simply isn’t.  So let’s take a second here to define what...

When you conduct experiential marketing research on similar programs, it’s easy to assume that the program goals of one program are the same as the goals of another, but...

Summary: PortMA is an agency dedicated to helping Event and Experiential Agencies with the measurement and reporting aspects of their campaigns. At PortMA, we work only with other agencies....

Summary: There are several ways to measure the impact of your events. You can review sales immediately after an event, you can ask people what they intend to buy after...

Summary: Consumer bias in experiential marketing surveys runs both ways. Circumstances create it (either by the interviewer or by the consumer). Gaining meaningful results is always dependent upon how...

It’s all relative.  This is particularly true of program data.  It’s also one of the major reasons we encourage doing research with each program every year.  It’s one thing...

SUMMARY: In the realm of experiential marketing, conducting surveys is simply not good enough. While a survey by itself can measure response, it cannot measure impact. Just as pharmaceutical...

We like to know where we’re going before we find out how to get there. Start with the end in mind. Design the presentation first. Insert mock data Once...