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Musing on Business Analytics at a Late Hour

(This post was pulled from an email I just sent to a client in which we were discussing if linear regression was the best analysis technique for a banking...

Premium Impressions

People love free stuff! It has long been the habit of marketers and Event Marketers in particular to brand anything and everything you can think of with a Client’s...

How To Predict The Success Of A New Product Launch

We closed the data collection phase of a project today. Most of the work we do here is focused on measuring and reporting on the reach, impact, and value...

ROI on Experiential vs. Above the Line Advertising

I love getting emails like the one below. If you have similar questions, I hope you know that you can always write us and ask anything. We offer an...

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