Read the latest news from PortMA

Last summer one of the best possible experiences for improving my attention to detail and understanding of the minutia of my workflow occurred.  I was assigned a summer intern. ...

A flash report is the periodic, top-line recap report that we utilize frequently. Top-line reports are opportunities to check the performance of the campaign before major reporting periods like...

Secondary research sometimes gets a bad rap. I’ve heard it called boring, difficult to find, and somehow “less than” primary in value in experiential marketing. The truth is, it...

We see a lot of different techniques used to collect field staff data. We also see a lot of different metrics and questions used to collect that data. Let...

One of our primary goals is to make the metrics for our clients’ experiential marketing programs as comprehensive as possible. We often include data from multiple sources to our...

I do not work a regular nine to five schedule.  At all.  Most days, I get up around seven and check my email. This serves as a quick, “is...

Many studies have shown that when a brand offers a coupon it has an positive impact on brand marketing. Offering coupons is a tried and true method of increasing short-term sales....

My colleagues and I have written about data visualization in the past and I have more to say about it. Coming from someone who churns out several event marketing...

When was the last time you did a status report for your experiential marketing campaign? Ohhhh the lowly status report, they are so easy to forget and are sometimes...

One of our key objectives in marketing analytics is to show the campaign “reach.” “Reach” is how often the target consumer is reached at experiential events. Measuring “reach” ensures...