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We’re in the business of measuring and evaluating the effectiveness of other people’s experiential marketing. That’s everything from research design to data collection, and from initial analysis to final...

There are a lot of ways to count. There are as many tools, apps, and consultants available with different ways to count the activities of your event marketing campaign. However, if...

We have been monitoring an event marketing program’s data collection efforts for about six months. It is activating across more than a dozen different markets. To date, we have received...

Examining field staff data from a top-line level permits a good understanding of how your experiential marketing program performed. Simple things, like total interactions or samples distributed, do a good job...

We’ve previously talked about what you need to field a post-event research initiative. This blog will focus on the types of questions to ask in an event marketing post-event survey....

Many of the event marketing campaigns we measure activate in several markets, primarily in the US. Helping agency clients understand why teams in certain markets are generating greater impact...

I distinctly remember a response former Secretary of Defense Donald Rumsfeld gave at a briefing back in 2002 about the evidence, or lack of it, the United States had...

The more recognizable a brand and the more positively consumers perceive the brand, the more likely they will purchase it when need that particular product. As an example, let’s...

There are three, simple questions that, when answered properly, allow for the full management and assessment of an event marketing campaign’s value or ROI. You (your team, client, or...

As we were looking for a new Research Manager, I was giving a lot of thought to what makes a good team in experiential marketing analytics. How does one define...