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There is a point at the end of the year or the end of a project when we are all reviewing how well we have served our clients, how...

How does your brand make money from marketing? It’s impossible to overstate the importance of connecting return-on-investment (ROI) to your marketing strategy. In fact, we could go as far...

Hand on heart, do you always know why you are gathering the data you are collecting? Come on, be honest. Gathering all the data you can in the hope...

Previously, we discussed basic data properties and ways of thinking about data. This blog will discuss dashboarding and reporting, and how you can build management by exception into your...

As clients and agencies got more comfortable working with data, not everything was smooth sailing. Marketers were excited about seeing the potential and the quality of recommendations that were...

Modern companies have access to huge volumes of user data that they can analyze to provide more personalized services. Data is not just big business, it is a seminal...

We continue our discussion with Brad Wirz, cofounder of Encore Worldwide, about the rise of social media in event marketing. With a quantifiable social reach, mega and micro-influencers play...

In our LAST POST, we shared a process that we’ve been using here at PortMA for assuring quality in the data. Now I’d like to talk about the Message-to-Market...

We’ve been using a data analysis process for quite some time here at PortMA, and I think it’s worth sharing how we do it and why we think it’s...

Numbers are abstract. They are figments of our imagination. We use them to make sense of the universe. They are the basis for our method to tell the future....