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We continue our discussion with Brad Wirz, cofounder of Encore Worldwide, about the rise of social media in event marketing. With a quantifiable social reach, mega and micro-influencers play...

In our LAST POST, we shared a process that we’ve been using here at PortMA for assuring quality in the data. Now I’d like to talk about the Message-to-Market...

We’ve been using a data analysis process for quite some time here at PortMA, and I think it’s worth sharing how we do it and why we think it’s...

Numbers are abstract. They are figments of our imagination. We use them to make sense of the universe. They are the basis for our method to tell the future....

Asking consumers to participate in a short set of questions after an amazing event can be a downer sometimes. Why can’t we just have a great time with our...

Summary: How might one prevent interviewer bias? Regardless of the type of interview, the interviewer can create a situation where the respondent replies in a manner that reflects what...

Yesterday I had a quarterly recap review and year-to-year comparison with a client that I have been working with for over five years. I have worked with this client...

What’s in a word? During my work on a recent PortMA project, the word “sustainable” came up a number of times. I have thought about the word ever since....

As consumers and customers, we use brand awareness to make purchase decisions. We do this almost on a daily basis throughout our lifetime. For this reason, it is vital...

When we sign up to manage a qualitative project that involves focus groups, one of the first things we establish is screening criteria. In order to build a focus...