Read the latest news from PortMA

 I always enjoy studying perceptual maps. At the same time, I am sometimes bothered by some of the data. There always seems to be one or two variables in the...

In this five-part series, we discussed the overall measurement strategy we recommend when you’re challenged with how to measure event marketing. It starts with getting a clear understanding of...

One of the biggest challenges researchers face is finding a way to present results in a way that is both meaningful and easily understood by non-researchers. A popular solution...

Summary: A lot of the work of a market research manager during the first quarter is consumed with launching new projects for the coming year. Many experiential and traditional...

I had the opportunity this week to review data from projects conducted over the past three years. The first thing that I noticed was how familiar it all was. Despite...

Qualitative research is a discovery process designed at it’s core to reveal things you didn’t even suspect might be true.  (Survey research validates these assumptions.) We just finished a...

As I draft a preliminary template for a mid-program recap report, my mind whirled with the sheer potential of possibilities.  I know I will soon be digging into innumerable...

Have you ever heard the ‘chicken or the egg’ causality dilemma?  Commonly, this is referred to as, “Which came first, the chicken or the egg?”  I cannot tell you...

Earlier this summer, in late June, a record was set, and it was certainly unusual.  What is so interesting about a hole in one, any seasoned golfer (or Wii...

I love launching new experiential programs…It can be chaotic and nail-bitingly crazy for all involved with 24-hour deadlines, clients scrambling to get permits for event activations, last-minute changes in...