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Who doesn’t love the feeling of thinking about something, only later to find out you were right about it all along?  While that might be true, one of the...

I often get asked how many survey responses you need when surveying event patrons.  Yesterday I was speaking with one of our public sector Clients about this very thing....

Clients sometimes ask us how we recruit folks to participate in in-depth or follow-up interviews.  I was asked recently to provide a top-line overview of what I believe is the best way to recruit...

I delivered a weekly overall report today for one of my clients and several individualized market reports by specific geographic regions to the team. I found certain trends in those reports, indicating...

We closed the data collection phase of a project today. Most of the work we do here is focused on measuring and reporting on the reach, impact, and value...