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Summary: A lot of the work of a market research manager during the first quarter is consumed with launching new projects for the coming year. Many experiential and traditional...

I had the opportunity this week to review data from projects conducted over the past three years. The first thing that I noticed was how familiar it all was. Despite...

Qualitative research is a discovery process designed at it’s core to reveal things you didn’t even suspect might be true.  (Survey research validates these assumptions.) We just finished a...

As I draft a preliminary template for a mid-program recap report, my mind whirled with the sheer potential of possibilities.  I know I will soon be digging into innumerable...

Have you ever heard the ‘chicken or the egg’ causality dilemma?  Commonly, this is referred to as, “Which came first, the chicken or the egg?”  I cannot tell you...

Earlier this summer, in late June, a record was set, and it was certainly unusual.  What is so interesting about a hole in one, any seasoned golfer (or Wii...

I love launching new experiential programs…It can be chaotic and nail-bitingly crazy for all involved with 24-hour deadlines, clients scrambling to get permits for event activations, last-minute changes in...

Who doesn’t love the feeling of thinking about something, only later to find out you were right about it all along?  While that might be true, one of the...

I often get asked how many survey responses you need when surveying event patrons.  Yesterday I was speaking with one of our public sector Clients about this very thing....

Clients sometimes ask us how we recruit folks to participate in in-depth or follow-up interviews.  I was asked recently to provide a top-line overview of what I believe is the best way to recruit...