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Part One of this blog focused on working with brand ambassadors to reach consumers for adult beverage marketing. In Part Two, we’ll look at a few more examples of...

Our last two blogs swerved away from data a little, but this time, we’re back to the numbers. Specifically, we want to take a look at experiential marketing campaigns...

Building and encouraging customer loyalty are undoubtedly important to the health of your brand. But how do you measure whether your loyalty marketing campaigns have the desired effect? In...

In our last blog, we laid out the benefits of adopting an approach based on ranking and diagnostic reporting when it comes to gathering data. In this blog, we...

As clients and agencies got more comfortable working with data, not everything was smooth sailing. Marketers were excited about seeing the potential and the quality of recommendations that were...

Data plays an integral role in every aspect of our lives. From science to marketing, engineering to education, data is the basis for better decision-making and more effective action...

We have been monitoring data collection efforts for an experiential program that has spanned the course of about six months. This program is activating across more than a dozen...

There are a lot of great tools available to the event marketer when trying to integrate touch-points and gather data. I was recently reading about Splash which looks like...

I heard a client refer to our experiential marketing work as is “a gut check”. Let’s face it: research can be intimidating. Words like ‘design,’ ‘methodology,’ ‘statistical significance’…all of...

Interviews are important in the data gathering process because everyone sees the world differently. Yet, some common threads bind us together into distinct groups. These groups can be categorized...