We have an ongoing research project that includes measuring event sampling and purchase intent. During this time, the process has been refined to better match the needs of the...
Articles
PortMA Publications
Four Key Elements of a Successful Research Methodology
Research methodology must be determined before actually beginning the research. You’ve heard the adage “Fail to Plan; Plan to Fail.” The research methodology is the most crucial step of...
Experiential Marketing Recap in a Flash-Report
We use a marketing recap in our Flash Reports for our experiential marketing campaigns at PortMA. It’s a regular, frequent, bird’s-eye overview that indicates our progress toward our predetermined...
What's in a Word? A Single Word Can Make or Break Your Campaign
What’s in a word? During my work on a recent PortMA project, the word “sustainable” came up a number of times. I have thought about the word ever since....
Brand Perception and Influence Starts Early – Lasts Forever!
As consumers and customers, we use brand awareness to make purchase decisions. We do this almost on a daily basis throughout our lifetime. For this reason, it is vital...
How to use In-Depth Interviews to Discover Consumer Preference
Interviews are important in the data gathering process because everyone sees the world differently. Yet, some common threads bind us together into distinct groups. These groups can be categorized...
Using Surveys to Measure Experiential Marketing Campaigns
On-site, consumer exit surveys provide insights into consumer impact immediately following the event experience. Sometimes, however, clients ask us to measure impact several months after an event. We typically...
In Marketing Is There Such a Thing as too Much Data?
Is there such a thing as too much data? Generally speaking, no. The more results you have, the better, right? In an ideal world, we would be doing a...
How To Prove The Importance of Incorporating Research
Last week I delivered a recap for a popular consumer foods company. It was a pilot program that could potentially be much bigger in the future. My Client wanted...
Event Marketing Insights May Come Down to the Finest Detail
PortMA measured an event marketing program for a spirits brand in 2015 that covered several markets in the US. The brand team executed more than 3,000 events over the...