PortMA Publications

At PortMA, we have great client retention. Why? Because we do great research. I have been with PortMA for four years. From day one I have been managing the...

A previous post outlined key considerations for designing a “perfect” survey and described the impact survey design can have on data quality. But ensuring actionable data is not guaranteed...

Paper surveys end up being a part of many programs. Managing the influx of paper surveys is a key to making sure they do not bog down your ability...

I’ve written before about the importance of catering your market research reports to your audience. This post is a continuation of that, with attention given to presentation formatting. One...

This post contains a magnificent set of six, scientifically-proven principles that, when combined, can create a road map to improved experiental marketing success. Each idea can be used ethically...

Recently, I had the chance to build an awesome predictive model for a client who wants to showcase the expected inquiries and new business their client can expect to...

Several years ago, I worked on a research study that focused on sports fans and social media. The goal was to help the client get a stronger, more nuanced...

A research panel consists of a group of people selected to take part in your study. Typically, panel groups represent a sample of your target population. Panel research studies are...

A few summers ago, the PortMA team measured a mobile tour promoting dog treats. Oftentimes, we talk about target consumers in terms of a demographic profile. However, the goal...

I recently spoke with an executive team at an event marketing agency about how to measure events. We’re preparing for a conference at which PortMA was hired to provide a workshop...