PortMA Publications

When I was recapping a short-term experiential marketing program, I decided to add more substance to the impact variables by comparing them across industries. It sounds like this would...

Reporting on programs already in progress is pretty cut and dried. We know their goals, demographic targets, etc. and it is our job as market researchers to monitor their...

This week we presented an end-of-program recap report to our client on a mobile tour for laundry detergent. The research was standard and comparable to many experiential programs we...

Yesterday we presented to an agency partner on a travel and leisure industry mobile tour. This is the third year we’ve been called in the help measure this travel...

The fact that dollar value is created from experiential marketing impressions isn’t in dispute. Counting and valuing these impressions is the hard part. PortMA has been tackling this challenge...

We know impressions generated from event marketing have a value. If impressions didn’t have value, then the media publishing industry wouldn’t exist. The question is, what is the value...

We know impressions generated from event marketing have value. If impressions didn’t have value, then the media publishing industry wouldn’t exist. The question is, what is the value of...

Traditional market research utilizes familiar methods like web surveys and focuses groups to obtain information, and these studies usually have a formal plan outlined in their original proposals. Experiential...

While reviewing a recap for a sampling program with a client in the food industry, a question arose concerning on-site sales conversion….”How many consumers are buying my products after...

I just reviewed a mid-program recap report focused on a sampling campaign’s performance at the half-way point.  The goal of the program is to expose consumers to the category...