PortMA Publications

Event marketing is a fascinating field of marketing that poses an especially difficult measurement challenge.  It’s a field of marketing that thrives on the unique.  While a traditional direct...

Business analytic ideas and concepts are often presented as extremely complicated. There are a lot of tools on the market today that are supposed to help with this. Purveyors...

Market Research Consultant Insights: Over the last couple of years, business analysts have been highly focused on “consumer insights.” A lot of products and services have come to market...

Last week I wrote about how to organize your data to allow actionable insights to emerge.  This article will discuss some ways of organizing that data once it is collected. ...

I once worked with a team of economists tasked with identifying and monitoring the economic impact of tourism for a state legislature. Their goal was to identify spending patterns among...

  I’ve measured typical retail sales in January to be roughly 8.3% of the year’s total take. When compared to December (the previous month) we’d expect to see January...

There has been a lot of news about Sam’s Club outsourcing product demos (see article by Chris Burritt at Bloomberg for just one of many examples).  I read a quote in...

When you look at website statistics day in and day out, trends start to emerge. You’ll find that only some of the content on your or your client’s site...

(This post was pulled from an email I just sent to a client in which we were discussing if linear regression was the best analysis technique for a banking...

People love free stuff! It has long been the habit of marketers and Event Marketers in particular to brand anything and everything you can think of with a Client’s...