When you look at website statistics day in and day out, trends start to emerge. You’ll find that only some of the content on your or your client’s site...
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PortMA Publications
Musing on Business Analytics at a Late Hour
(This post was pulled from an email I just sent to a client in which we were discussing if linear regression was the best analysis technique for a banking...
Premium Impressions
People love free stuff! It has long been the habit of marketers and Event Marketers in particular to brand anything and everything you can think of with a Client’s...
How To Predict The Success Of A New Product Launch
We closed the data collection phase of a project today. Most of the work we do here is focused on measuring and reporting on the reach, impact, and value...
ROI on Experiential vs. Above the Line Advertising
I love getting emails like the one below. If you have similar questions, I hope you know that you can always write us and ask anything. We offer an...