The only thing worse than no data at all is bad or “unclean” data. At PortMA, we take the integrity of our data very seriously. If you are unsure...
Articles
PortMA Publications
Applying Return-On-Activity Value to Experiential Measurement
We were tasked with measuring the value of a large-scale experiential marketing program in the spirits industry, which we continue to work on to this date. The program has...
Simple Technology to Advance Your Event Marketing
Management consulting firm, McKinsey & Company, predicts that close to 75% of the worldwide population will have access to mobile and Internet technology by 2030. Harvard Business Review suggests that keeping...
How to Organize a Team of Remote Knowledge Workers (Article 2 of 2)
Cloud-based tools don’t make the collaborative team, how the team engages those tools does. Here are some thoughts on how to make sure your team stays on the same...
How to Organize a Team of Remote Knowledge Workers (Article 1 of 2)
In this article we share some of our internal methods and designs to managing the remote work we do. We’ll share with you our project management tools, how we...
Aha Moments: Rewarding for Clients and Researchers Alike
I heard a client refer to our experiential marketing work as is “a gut check”. Let’s face it: research can be intimidating. Words like ‘design,’ ‘methodology,’ ‘statistical significance’…all of...
Master your Trade and Learn by Teaching
Last summer one of the best possible experiences for improving my attention to detail and understanding of the minutia of my workflow occurred. I was assigned a summer intern. ...
The Value of Top-Line Event Marketing Recap Reporting
A flash report is the periodic, top-line recap report that we utilize frequently. Top-line reports are opportunities to check the performance of the campaign before major reporting periods like...
Secondary Research and Experiential Marketing Analytics
Secondary research sometimes gets a bad rap. I’ve heard it called boring, difficult to find, and somehow “less than” primary in value in experiential marketing. The truth is, it...
The Key to Collecting Consistent Field Staff Data
We see a lot of different techniques used to collect field staff data. We also see a lot of different metrics and questions used to collect that data. Let...