In experiential marketing, knowing the decisions your stakeholders need to make is at the heart of delivering a recap report with actionable insights. By aligning your data with their...
Tag: data collection
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Reliable Data Collection for Live Events
In the competitive world of experiential marketing, reliable data collection is crucial for measuring event success and making data-driven decisions. One of the most cost-effective methods for gathering event...
Leveraging the Power of Purchase Intent (Part 2)
In Part 1 of this series, we explored how to measure purchase intent as a Key Performance Indicator (KPI) for experiential marketing. We introduced the consumer purchase cycle and...
Leveraging the Power of Purchase Intent (Part 1)
Purchase Intent plays a pivotal role in Experiential Marketing. It measures how well we assist consumers in moving through the purchase cycle, leading to revenue-generating behaviors. This blog post...
The Ultimate Onsite Event Survey Template
In the world of event marketing, understanding and measuring the impact of your campaign is a vital component to measuring your return on investment (ROI). Standardizing onsite data collection...
Unlocking Engagement: The Secret to Measuring Event Marketing Interactions
In event marketing, standardizing interaction metrics is the key to comparing events “apples to apples”. Standardizing interaction metrics across events allows for accurate comparisons, revealing true engagement levels. Utilizing...
How Event Marketing Data Collection Efforts Can Make or Break Your Study
We have been monitoring data collection efforts for an experiential program that has spanned the course of about six months. This program is activating across more than a dozen...
How Consumer Survey Data Can Help Inform Sampling Strategy To Improve Program Impact
We are currently working on a nationwide sampling program that focuses on different liquors. Our recent round of reporting focused on one brand. We looked for differences in consumer...
Calculating Accurate Mobile Impressions (S1-E000-01)
Collecting impression data cleanly and consistently for many experiential marketers is almost impossible. How can multiple teams gather something as abstract as “onsite impressions” reliably? Calculating accurate mobile impressions...
Aha Moments: Rewarding for Clients and Researchers Alike
I heard a client refer to our experiential marketing work as is “a gut check”. Let’s face it: research can be intimidating. Words like ‘design,’ ‘methodology,’ ‘statistical significance’…all of...