We have been monitoring data collection efforts for an experiential program that has spanned the course of about six months. This program is activating across more than a dozen...
Tag: data collection
Read the latest news from PortMA
How Consumer Survey Data Can Help Inform Sampling Strategy To Improve Program Impact
We are currently working on a nationwide sampling program that focuses on different liquors. Our recent round of reporting focused on one brand. We looked for differences in consumer...
Calculating Accurate Mobile Impressions (S1-E000-01)
For so many experiential marketers, the challenge of collecting impression data in a clean, consistent manner is almost impossible. How do you get multiple teams to gather something as...
Aha Moments: Rewarding for Clients and Researchers Alike
I heard a client refer to our experiential marketing work as is “a gut check”. Let’s face it: research can be intimidating. Words like ‘design,’ ‘methodology,’ ‘statistical significance’…all of...
The Key to Collecting Consistent Field Staff Data
We see a lot of different techniques used to collect field staff data. We also see a lot of different metrics and questions used to collect that data. Let...
Taking A Comprehensive Approach to Measurement
One of our primary goals is to make the metrics for our clients’ experiential marketing programs as comprehensive as possible. We often include data from multiple sources to our...
Events Engagement: What is the Target Reach Rate Really Showing?
In a recent conversation with a client, the topic of the target consumer was raised. In general, brands have a target, or ideal, consumer in mind for their product....
For Better or for Worse: Comparison in Experiential Marketing Research
Yesterday I had a quarterly recap review and year-to-year comparison with a client that I have been working with for over five years. I have worked with this client...
Event Marketing Field Staff Metrics That Are Out of the Box
I’ve been doing a lot of work with event marketing field staff data lately. This has given me some new perspective on what metrics help maximize the amount of...
Using Surveys to Measure Experiential Marketing Campaigns
On-site, consumer exit surveys provide insights into consumer impact immediately following the event experience. Sometimes, however, clients ask us to measure impact several months after an event. We typically...