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On-site, consumer exit surveys provide insights into consumer impact immediately following the event experience. Sometimes, however, clients ask us to measure impact several months after an event. We typically...

Is there such a thing as too much data? Generally speaking, no. The more results you have, the better, right? In an ideal world, we would be doing a...

Validity and integrity of data is paramount. I don’t need to spend a lot of time telling you that – you’re here on this blog because you (hopefully) have...

I’ve been involved in market research for so long that Palm Pilots were the hot giveaway at the first customer relationship management conferences I attended! Nobody would disagree that...

When we sign up to manage a qualitative project that involves focus groups, one of the first things we establish is screening criteria. In order to build a focus...

I would say roughly half of PortMA’s clients are attracted to our company because we have developed a tried and true Return-On-Investment model that puts the estimated value generated...

Impressions are a common and important field staff reporting metric in the event marketing industry. Event marketing impressions are essentially how many individuals saw your brand’s advertising at an...

We manage several programs that include a post-event survey to help determine changes in consumer behavior or perception of the brand. For example, we may survey consumers 30 post-event to see...

Data cleaning is probably the most important part of my job. Clean data ensures the validity of our analysis. Defining what data is considered clean, and what is not,...

March and April are busy month at PortMA. While many experiential programs don’t hit the road until the weather gets better in May, account managers all over the world are...