A research panel consists of a group of people selected to take part in your study. Typically, panel groups represent a sample of your target population. Panel research studies are...
Tag: data collection
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What Venue Type is Best for your Sampling Program?
We’ve had the pleasure of working on several well-executed, high-impact sampling programs for a couple of national food brands (if I were allowed to name drop, I bet you...
Ensuring Data Integrity (Part 1)
Panel research is a wonderful asset to event marketing. It can give you a baseline for your research, or help you to establish what aspects of a project you...
The Jack Phillips Method to Measuring Meetings and Events (An Introduction)
Most of the measurement discussions on this website and in the event marketing industry are about measuring mobile tours, sampling programs, and larger experiential footprints. But what about all...
Open-Ended Responses: Tell Me What You Think
Open-ended responses have a lot of inherent utility in a survey. To start, they can be used when you don’t know enough about consumer tendencies to prepopulate a response...
Reviewing Past Research: What Didn't Work Last Time?
Now that we have discovered what worked last year, it’s time to research the second key question: What can we do to improve upon last year? There were some...
Marrying Your Survey Data Collection Sources
Receiving information from multiple sources can be both a blessing and curse. Multiple sources lets you get data faster, and be more confident you will hit your desired sample...
Making the Stretch With Survey Data Collection
You can only find out so much about a consumer within a single survey. It is simply a matter of time available. If you are asking someone a 25...
How to Deal With Limited Demographics in Your Sample
Dealing with a limited demographic focus is to be expected when you conduct research. After all, no one is interested in everyone’s opinion on a product. Generally, you have...
Judging the Relevance of Survey Results
A slightly less-thought-about topic when it comes to survey data is “Whose opinion matters?” Not that it isn’t a focus during analysis, but target consumers are a part of...