Tracking users between exit and post-event surveys can serve as a great way to learn more about exactly what impact your event marketing programs are having in the long...
Tag: data collection
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Dealing With Survey Length in Event Marketing
Survey length is a constant struggle for event marketing research. If your survey is too long, participants will be reluctant to finish the survey, or even start it in...
Gathering Consumer Feedback at Events
A lot goes into making sure gathering consumer feedback happens for a project. For field work, getting staff in field with a way to administer the survey quickly and efficiently...
Discovering Consumer Attitudes Can Identify Prospective Customers
PortMA conducted a national online survey in 2014 to help a client update their marketing strategy with their website and other promotional materials. The client was beginning to see a...
Best Practices for Event Research Methodology (Part 1)
Winter is drawing to a close, and I know what you are all thinking now, “It’s too cold for festivals and fairs. The experiential world is on vacation!” If that’s...
Survey Participants Playing Hopscotch
As surveys get more complicated, with skip patterns and more questions in general, the risk of survey participants making mistakes increases. Planning ahead can help to mitigate some of that...
Quick Guidelines for Making Your Survey Design Cleaner
Personally, I find that survey data becomes burdensome somewhere around the 20th question. That applies to both paper and online surveys, though for different reasons. The first steps to making these...
On the Road Again With Survey Ethnographers
There are a number of ways to improve field staff data collection. Weekly training calls are a great start. The calls don’t need to be more than 15 or...
The Path to Good Event Measurement
I enjoyed presenting to a group of Meeting and Event industry leaders today. The guest list included senior management from Fortune 100 IT, Pharma, and Direct Sales companies. All...
With Great Market Research Data Comes Great Responsibility
A previous post outlined key considerations for designing a “perfect” survey and described the impact survey design can have on data quality. But ensuring actionable data is not guaranteed...