On occasion, we do some traditional market research projects. I’ve been managing the focus group projects at PortMA for more than a year now, and I’ve learned some helpful...
Tag: data collection
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Event Marketing Data Collection Can Make You or Break You
We have been monitoring an event marketing program’s data collection efforts for about six months. It is activating across more than a dozen different markets. To date, we have received...
Event Marketing Data Collection and Materials Management
I don’t think its unfair to say that materials management often gets second or third billing to the big name objectives of event marketing. Because really, who has ever...
Treating Likert Scales in Event Marketing Research
Likert scales are a great tool for event marketing research. Giving a range of response options lets you probe into exactly how people feel about your product. That being...
Multi-brand Surveys in Event Marketing Data Collection
Surveying just one brand at events is easy, but you’ll frequently want to sample multiple brands, or different versions of the same brand in your event marketing program, However, multiple...
Contingency Planning in Experiential Marketing
Contingency planning is important in experiential marketing data collection. Having some insurance in your process to prevent the unforeseen from stopping you from collecting data can make all the...
Ensuring Data Integrity – Part Two
In my last post on data integrity, I spent some time talking about how to ensure quality when reviewing panel data. In this post, I expand on that and...
Equipping Experiential Marketing Event Staff With Measurement Tools
Getting experiential marketing event staff set up in the field is relatively simple. There are a few steps you can take to ensure that your execution goes off without a...
Gathering Experiential Marketing Intelligence That Makes You Competitive
At PortMA, we collect and analyze experiential marketing data from a variety of sources, the primary ones being field staff recap reports, consumer exit surveys and sales data. Generally,...
Collecting Clean and Quality Event Marketing Data
In my opinion, the only thing worse than no data is bad or “unclean” data. At PortMA, we take the integrity of our data very seriously. If you are...