As surveys get more complicated, with skip patterns and more questions in general, the risk of survey participants making mistakes increases. Planning ahead can help to mitigate some of that...
Tag: data collection
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Quick Guidelines for Making Your Survey Design Cleaner
Personally, I find that survey data becomes burdensome somewhere around the 20th question. That applies to both paper and online surveys, though for different reasons. The first steps to making these...
On the Road Again With Survey Ethnographers
There are a number of ways to improve field staff data collection. Weekly training calls are a great start. The calls don’t need to be more than 15 or...
The Path to Good Event Measurement
I enjoyed presenting to a group of Meeting and Event industry leaders today. The guest list included senior management from Fortune 100 IT, Pharma, and Direct Sales companies. All...
With Great Market Research Data Comes Great Responsibility
A previous post outlined key considerations for designing a “perfect” survey and described the impact survey design can have on data quality. But ensuring actionable data is not guaranteed...
Getting Some Help with Panel Research
A research panel consists of a group of people selected to take part in your study. Typically, panel groups represent a sample of your target population. Panel research studies are...
What Venue Type is Best for your Sampling Program?
We’ve had the pleasure of working on several well-executed, high-impact sampling programs for a couple of national food brands (if I were allowed to name drop, I bet you...
Ensuring Data Integrity (Part 1)
Panel research is a wonderful asset to event marketing. It can give you a baseline for your research, or help you to establish what aspects of a project you...
The Jack Phillips Method to Measuring Meetings and Events (An Introduction)
Most of the measurement discussions on this website and in the event marketing industry are about measuring mobile tours, sampling programs, and larger experiential footprints. But what about all...
Open-Ended Responses: Tell Me What You Think
Open-ended responses have a lot of inherent utility in a survey. To start, they can be used when you don’t know enough about consumer tendencies to prepopulate a response...