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Writing can be a laborious task. Even if you have an innate talent, report writing is a skill that requires nurturing, refinement and constant practice. You might be one...

There are several different ways to calculate customer value when measuring your event ROI. Customer value as a dollar figure identifies how much revenue an event generates. When divided...

Research managers at agencies are sometimes assigned to lead the research efforts for a variety of products and services in multiple industries. It’s actually one of the reasons I...

At PortMA we design data collection plans, collect data, analyze, and report for 30 to 40 brands/event marketing campaigns a year. In almost every case, the goal is to generate...

I know several of my co-workers have recently posted blogs about field staff reporting and the importance of keeping it clean and up-to-date. So why am I writing about...

I enjoyed presenting to a group of Meeting and Event industry leaders today. The guest list included senior management from Fortune 100 IT, Pharma, and Direct Sales companies. All...

At PortMA, we have great client retention. Why? Because we do great research. I have been with PortMA for four years. From day one I have been managing the...

A research panel consists of a group of people selected to take part in your study. Typically, panel groups represent a sample of your target population. Panel research studies are...

I recently spoke with an executive team at an event marketing agency about how to measure events. We’re preparing for a conference at which PortMA was hired to provide a workshop...

I recently reviewed two recap reports in two very different industries. Each had a quality versus quantity issue related to event marketing. And this painted a rich story of...