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A tequila brand that PortMA recently measured through experiential marketing activations had consistently lower target consumer reach relative to other brands. The first time I reported this finding, we...

My role at PortMA is functionally separate from the rest of the team. You’ll notice my colleagues blog about the intersections of experiential marketing with analytical reporting, data collection,...

Not too long ago, an agency partner came to me and asked about an analysis completed by the brand team. It showed their program didn’t drive sales. They asked...

“We’re all pilgrims on the same journey – but some pilgrims have better road maps.”~ Nelson DeMille As researchers, it’s easy to navigate each experiential marketing research project because...

Surveying just one brand at events is easy, but you’ll frequently want to sample multiple brands, or different versions of the same brand in your event marketing program,  However, multiple...

IMPORTANT: If you are involved in any way with an event marketing food sampling program, you will want to read this story about an exciting eight-week event marketing program for...

IMPORTANT: If you are involved in any way with an event marketing food sampling program, you will want to read this story about an exciting eight-week event marketing program for a...

 “This report, by its very length, defends itself against the risk of being read.” – Winston Churchill Researchers always look for statistically significant differences in the data we collect. In most...

Organizing your experiential marketing data systematically within your data files can help you find issues quickly, should any problems arise during your analysis. While most issues should be discovered during the data cleaning...

We all know that offering coupons has an impact on brand marketing. Offering coupons is a tried and true method of increasing short-term sales. It drives trial purchases among non-customers and rewards loyal...