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The more recognizable a brand and the more positively consumers perceive the brand, the more likely they will purchase it when need that particular product. As an example, let’s...

As we were looking for a new Research Manager, I was giving a lot of thought to what makes a good team in experiential marketing analytics. How does one define...

I would say that for 85% of experiential marketing programs in retail, we do research that involves some sort of sampling geared at targeting a specific consumer to build affinity for...

We are working with a client on a long-term experiential marketing program in the spirits industry. This program is a bit different than is typical: it is a sales...

The on-site survey indicates the immediate effect of your experiential marketing campaign. But, what do you do when you want to showcase the long-term impact of a program through post-event research? Survey them again in the...

A tequila brand that PortMA recently measured through experiential marketing activations had consistently lower target consumer reach relative to other brands. The first time I reported this finding, we...

My role at PortMA is functionally separate from the rest of the team. You’ll notice my colleagues blog about the intersections of experiential marketing with analytical reporting, data collection,...

Not too long ago, an agency partner came to me and asked about an analysis completed by the brand team. It showed their program didn’t drive sales. They asked...

“We’re all pilgrims on the same journey – but some pilgrims have better road maps.”~ Nelson DeMille As researchers, it’s easy to navigate each experiential marketing research project because...

Surveying just one brand at events is easy, but you’ll frequently want to sample multiple brands, or different versions of the same brand in your event marketing program,  However, multiple...