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I’d like to share with you something that really gets to the heart of PortMA’s methodology when tasked with the challenge of measuring experiential marketing. There is a core...

I recently had a chance to speak with Andy Plax.  Andy is a partner at Network Ninja and has been there for 20 years.  Network Ninja has a tool...

On-site, consumer exit surveys provide insights into consumer impact immediately following the event experience. Sometimes, however, clients ask us to measure impact several months after an event. We typically...

Working with new products is always a bit more of a thrill in experiential marketing, particularly in the spirits industry. You get to watch as people try something for...

I always liked the expression, “you just don’t know what you don’t know.”  It applies to innumerable situations, but the one I’d like to focus on today is the...