With a great product and some exciting ideas for promotion, you’re unstoppable, right? We beg to differ. Successful event marketing and business building begin with having a marketing strategy....
PortMA Blog and News
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Experiential Measurement Pt. 2 (S1-E006-02)
Last time, we introduced the idea that there were three questions that are fundamental to measuring experiential marketing. The first question is, “How often am I reaching the right...
Experiential Measurement Pt. 1 (S1-E006-01)
I’d like to share with you something that really gets to the heart of PortMA’s methodology when tasked with the challenge of measuring experiential marketing. There is a core...
Interview with Andy Plax (S1-E004-E005)
I recently had a chance to speak with Andy Plax. Andy is a partner at Network Ninja and has been there for 20 years. Network Ninja has a tool...
Using Surveys to Measure Experiential Marketing Campaigns
On-site, consumer exit surveys provide insights into consumer impact immediately following the event experience. Sometimes, however, clients ask us to measure impact several months after an event. We typically...
It's A First
Working with new products is always a bit more of a thrill in experiential marketing, particularly in the spirits industry. You get to watch as people try something for...
Not a tool, a mindset.
I always liked the expression, “you just don’t know what you don’t know.” It applies to innumerable situations, but the one I’d like to focus on today is the...