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In the world of event marketing, understanding and measuring the impact of your campaign is a vital component to measuring your return on investment (ROI). Standardizing onsite data collection...

In event marketing, standardizing interaction metrics is the key to comparing events “apples to apples”. Standardizing interaction metrics across events allows for accurate comparisons, revealing true engagement levels. Utilizing...

In Part One of this blog, we showed the importance of breaking experiential marketing data down into day-to-day detail. Doing this helps identify problem areas as well as best...

When you’re analyzing experiential marketing field data, it’s common to break down the information you receive into different metrics to gain the best possible insights. Dividing different categories of...

Key performance indicators (KPIs) and benchmarks have always been helpful tools to measure growth in terms of business sales and marketing. They help with forecasting the next steps to...

In the first part of this blog, we went through the calculations involved in working out the cost per engagement for experiential marketing. Part two examines two different event...

The main purpose of collecting data from your experiential marketing and event marketing activities is to make you smarter, to make you a better marketer. A few blogs ago,...

Here it is – Part Two of our blog detailing the event survey questions you need to ask your potential customers to help analyze the success of your experiential...

In our last blog, we went into detail about the kind of information you need to get from your field staff. Whilst you may have dedicated days and weeks...

As experiential marketers are becoming more excited about the potential of the data they’re holding in their hands, they are now on the lookout for maverick clients. These are...