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When I was recapping a short-term experiential marketing program, I decided to add more substance to the impact variables by comparing them across industries. It sounds like this would...

Reporting on programs already in progress is pretty cut and dried. We know their goals, demographic targets, etc. and it is our job as market researchers to monitor their...

This week we presented an end-of-program recap report to our client on a mobile tour for laundry detergent. The research was standard and comparable to many experiential programs we...

Yesterday we presented to an agency partner on a travel and leisure industry mobile tour. This is the third year we’ve been called in the help measure this travel...

We know impressions generated from event marketing have value. If impressions didn’t have value, then the media publishing industry wouldn’t exist. The question is, what is the value of...

Traditional market research utilizes familiar methods like web surveys and focuses groups to obtain information, and these studies usually have a formal plan outlined in their original proposals. Experiential...

While reviewing a recap for a sampling program with a client in the food industry, a question arose concerning on-site sales conversion….”How many consumers are buying my products after...

I just reviewed a mid-program recap report focused on a sampling campaign’s performance at the half-way point.  The goal of the program is to expose consumers to the category...

Here is what I know… the longer you wait, the lower the response rate.  At two to three months out I would expect a 4 to 6% response rate...

Recently I have been working on a unique project here at PortMA.  Whereas most of our programs entail measuring an experiential campaign, this one actually intends to define a...