In our LAST POST, we shared a process that we’ve been using here at PortMA for assuring quality in the data. Now I’d like to talk about the Message-to-Market...
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Marketing Is All About The Message (S1-E003-01)
We’ve been using a data analysis process for quite some time here at PortMA, and I think it’s worth sharing how we do it and why we think it’s...
How to Tell the Future (S1-E002)
Numbers are abstract. They are figments of our imagination. We use them to make sense of the universe. They are the basis for our method to tell the future....
Calculating the Dollar Value of Experiential Marketing Impressions (S1-E000-04)
How do I translate impression counts into a legitimate dollar value of experiential marketing impressions? All of those impression categories (i.e., Mobile, Onsite, and Word-of-Mouth) counted methodically and reliably...
How to Include Word Of Mouth Impressions (S1-E000-03)
The third area of experiential marketing impression counting that we want to bring to your attention is Word Of Mouth impressions or the viral spread of impressions generated from...
Calculating Accurate Mobile Impressions (S1-E000-01)
Collecting impression data cleanly and consistently for many experiential marketers is almost impossible. How can multiple teams gather something as abstract as “onsite impressions” reliably? Calculating accurate mobile impressions...
Onsite Impression Counting Methods (S1-E000-02)
This article continues to explore the challenges of experiential marketing impressions and how to count them. In this article, we’ll cover onsite impression counting methods. This is Part 2...