PortMA Publications

Learn how we’ve modeled experiential marketing ROI for more than 130 brand engagements over the past six years. Read the details on how to do it yourself with our...

The adage “Time flies when you’re having fun” proves true whether you’re having actual fun or just incredibly busy. I have noticed that the older I get, the more...

One of my major analysis challenges with average day-to-day work is avoiding the rut of routine. Establishing a routine and having a schedule is great for getting things done,...

The segmenting ROI model created by PortMA may be the most important metric of an experiential marketing campaign. It is a means of measuring the value of the results of multiple aspects of a campaign...

An experiential marketing metric that we include in almost every measurement strategy is called recommend intent. It’s an often underrated metric because we so often focus on purchase intent,...

Sometimes a deadline is looming just ahead, and despite all of your experiential marketing expertise and the analysis on your client’s campaign so far, there is this sinking feeling...

Here at PortMA we measure attitudes and apply proven models to predict consumer behavior for companies on a regular basis. It’s at the core of what we do. Inevitably,...

All communication is an attempt to exert influence. We communicate verbally and non-verbally in a hundred different ways every day to help navigate the world we live in by...

Research.  It’s a word with so much meaning and so much variation. There are different forms of research (e.g., basic, applied) and different approaches (e.g., scientific, artistic) and because...

At a smaller company like PortMA, situations frequently arise where you are called to do work that falls outside of your typical job description. With a coworker out sick...