PortMA Publications

The segmenting ROI model created by PortMA may be the most important metric of an experiential marketing campaign. It is a means of measuring the value of the results of multiple aspects of a campaign...

An experiential marketing metric that we include in almost every measurement strategy is called recommend intent. It’s an often underrated metric because we so often focus on purchase intent,...

Sometimes a deadline is looming just ahead, and despite all of your experiential marketing expertise and the analysis on your client’s campaign so far, there is this sinking feeling...

Here at PortMA we measure attitudes and apply proven models to predict consumer behavior for companies on a regular basis. It’s at the core of what we do. Inevitably,...

All communication is an attempt to exert influence. We communicate verbally and non-verbally in a hundred different ways every day to help navigate the world we live in by...

Research.  It’s a word with so much meaning and so much variation. There are different forms of research (e.g., basic, applied) and different approaches (e.g., scientific, artistic) and because...

At a smaller company like PortMA, situations frequently arise where you are called to do work that falls outside of your typical job description. With a coworker out sick...

I would say roughly half of PortMA’s clients are attracted to our company because we have developed a tried and true Return-On-Investment model that puts the estimated value generated...

Impressions are a common and important field staff reporting metric in the event marketing industry. Event marketing impressions are essentially how many individuals saw your brand’s advertising at an...

Portland Marketing Analytics is headquartered in Portland, Maine. If you haven’t been, please visit. It’s a city that has collected more than its share of superlatives for its size,...