PortMA Publications

Our experiential marketing research is designed to measure the degree to which the program generated greater purchase intent for a product. However, we recently conducted a program to measure...

We have an ongoing research project that includes measuring event sampling and purchase intent. During this time, the process has been refined to better match the needs of the...

Research methodology must be determined before actually beginning the research. You’ve heard the adage “Fail to Plan; Plan to Fail.” The research methodology is the most crucial step of...

We use a marketing recap in our Flash Reports for our experiential marketing campaigns at PortMA. It’s a regular, frequent, bird’s-eye overview that indicates our progress toward our predetermined...

What’s in a word? During my work on a recent PortMA project, the word “sustainable” came up a number of times. I have thought about the word ever since....

As consumers and customers, we use brand awareness to make purchase decisions. We do this almost on a daily basis throughout our lifetime. For this reason, it is vital...

Interviews are important in the data gathering process because everyone sees the world differently. Yet, some common threads bind us together into distinct groups. These groups can be categorized...

On-site, consumer exit surveys provide insights into consumer impact immediately following the event experience. Sometimes, however, clients ask us to measure impact several months after an event. We typically...

Is there such a thing as too much data? Generally speaking, no. The more results you have, the better, right? In an ideal world, we would be doing a...

Last week I delivered a recap for a popular consumer foods company. It was a pilot program that could potentially be much bigger in the future. My Client wanted...