PortMA Publications

When a national household fixtures company wants to introduce a new product line to consumers and builders alike, they have a number of barriers to overcome. Awareness can be...

Consumer packaged goods are interesting, specifically because they have such low customer retention rates. With virtually no cost or other apparent downside to changing brands, people have little reluctance...

Consistency is a key component of any successful endeavor. Data consistency is especially important in administering experiential marketing. Questions must be presented with grammatic precision. Additionally, demographics must be...

We just delivered a third quarter recap report on a sampling campaign at special events in the spirits industry. Before the second phase of the program began in the...

This week we presented a recap report to our client measuring the impact of a mobile tour for an organization.  The research strategy was modeled after the previous year...

I had the opportunity this week to review data from projects conducted over the past three years. The first thing that I noticed was how familiar it all was. Despite...

We presented the findings from a 17-week, 22-market sampling program today. The brand reached over 100,000 consumers over the course of 17 weeks with a message focused on new...

 We recently finished our research for a very successful mobile tour for a well known, frequently purchased (70% of consumers reported they were current customers) food product. Consumers loved...

When I was recapping a short-term experiential marketing program, I decided to add more substance to the impact variables by comparing them across industries. It sounds like this would...

Reporting on programs already in progress is pretty cut and dried. We know their goals, demographic targets, etc. and it is our job as market researchers to monitor their...