PortMA Publications

We recently conducted a pilot study for a national program involving 12 brands. We worked with one of those brands for our pilot phase, to determine the data collection...

Since 2012, we have been measuring the impact of a long-term experiential marketing program for a brand of pasta and sauce. In the summer of 2013, we discovered a...

We are currently in the process of launching a program for a Mobile Tour we have been working with for four years. In the past, the goal of the...

I delivered research results to a dozen education professionals recently who wanted to develop a stronger alignment between how they communicate value and what the community they serve finds...

Training is an interesting challenge. In an ideal world, I would get twenty minutes with each person to explain how our data collection process works and what they should...

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill Bad news – it’s one of those things that are...

On-site research is great. It lets you learn about customer disposition and how inline your targeting is with your objectives. But this is in the heat of the moment....

Developing a Methodology Brief: You never know who’s going to read a market research report. Perhaps it’s your client’s insights team, or it may be folks who work in...

In the first four parts of this five-part series we talked about measuring event marketing, capturing the reach of your events, understanding event marketing impact, and event marketing ROI....

 I always enjoy studying perceptual maps. At the same time, I am sometimes bothered by some of the data. There always seems to be one or two variables in the...