PortMA Publications

I always liked the expression, “you just don’t know what you don’t know.”  It applies to innumerable situations, but the one I’d like to focus on today is the...

Clients sometimes ask us how we recruit folks to participate in in-depth or follow-up interviews.  I was asked recently to provide a top-line overview of what I believe is the best way to recruit...

I delivered a weekly overall report today for one of my clients and several individualized market reports by specific geographic regions to the team. I found certain trends in those reports, indicating...

The Brand Challenge A national consumer brand delivers services online, but competes in an industry that has local sales representatives. Smartly so, the brand uses a multi-team mobile tour to increase...

The Brand Challenge A multi-national financial institution wanted to increase its presence with small- and medium-sized business customers. The Campaign The Agency supported the execution of three B2B conference...

The Brand Challenge A household services company is working through a transition based on a federal mandate that requires homeowners to change the way they receive services. A small,...

Event marketing is a fascinating field of marketing that poses an especially difficult measurement challenge.  It’s a field of marketing that thrives on the unique.  While a traditional direct...

Business analytic ideas and concepts are often presented as extremely complicated. There are a lot of tools on the market today that are supposed to help with this. Purveyors...

Market Research Consultant Insights: Over the last couple of years, business analysts have been highly focused on “consumer insights.” A lot of products and services have come to market...

Last week I wrote about how to organize your data to allow actionable insights to emerge.  This article will discuss some ways of organizing that data once it is collected. ...