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Background I started working in the Experiential Marketing Industry in 2005. Since then I’ve seen a lot of recap reports. My first job in the industry was to help...

You’re researching your brand’s market share and you discover that a large portion of the consumers you are reaching have purchased your product before, but not recently enough to be...

When a national household fixtures company wants to introduce a new product line to consumers and builders alike, they have a number of barriers to overcome. Awareness can be...

We presented the findings from a 17-week, 22-market sampling program today. The brand reached over 100,000 consumers over the course of 17 weeks with a message focused on new...

 We recently finished our research for a very successful mobile tour for a well known, frequently purchased (70% of consumers reported they were current customers) food product. Consumers loved...

Reporting on programs already in progress is pretty cut and dried. We know their goals, demographic targets, etc. and it is our job as market researchers to monitor their...

This week we presented an end-of-program recap report to our client on a mobile tour for laundry detergent. The research was standard and comparable to many experiential programs we...

We know impressions generated from event marketing have value. If impressions didn’t have value, then the media publishing industry wouldn’t exist. The question is, what is the value of...

While reviewing a recap for a sampling program with a client in the food industry, a question arose concerning on-site sales conversion….”How many consumers are buying my products after...

A huge metric in this industry is a consumer’s intent to purchase.  It is easily measurable with just a single survey question and, in all reality, it is the...