In this industry, measuring a consumer’s propensity to buy or recommend a product is more than common, it’s a must. The majority of the surveys we work with ask...
Tag: experiential marketing
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Extending Your Agency Brand with Measurement
I wrote a strategy today that focused on building out a fully customized experiential measurement strategy that is unique to the one Agency and something no-one else will do....
Predicting The Future During a Project Launch
Today I got some great news. This PortMA greenhorn is taking on a couple of programs of his own!Now I don’t want to make it sound like I’m in...
3 Steps to Really Making Experiential Metrics Actionable
I’m writing this on a plane coming back from the first two cities of a four city tour. We’ve been measuring the impact of experiential marketing for one Fortune...
Free Lunches Do Exist in Experiental Marketing
As the saying goes, there is no such thing as a free lunch. I have always held this as a fact of life, a warning even, not to trust...
The Importance of Hitting Your Target
When you spend as long as I do immersed in a world of data you learn to accept many things as essentially constant. You know that they don’t necessarily...
Case Study: Travel and Tourism
The Brand ChallengeHow do you convince consumers to spend significant money on something that exists only as an experience? This was the challenge of a tourist destination with a...
Case Study: Wine and Spirits Sampling ROI
The Brand Challenge How do you prove that a low price doesn’t mean low quality? This was and is the ongoing challenge of a not too new adult beverage...
How Experiential Marketing Increases Sales Volume From Current Channels
In shopper marketing circles they say there are only three places you’re going to increase sales volume from current channels:– Bring new customers to the category– Steal customers from...
It's A First
Working with new products is always a bit more of a thrill in experiential marketing, particularly in the spirits industry. You get to watch as people try something for...