I love launching new experiential programs…It can be chaotic and nail-bitingly crazy for all involved with 24-hour deadlines, clients scrambling to get permits for event activations, last-minute changes in...
Tag: experiential marketing
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How Many Responses Do I Need?
I often get asked how many survey responses you need when surveying event patrons. Yesterday I was speaking with one of our public sector Clients about this very thing....
Not a tool, a mindset.
I always liked the expression, “you just don’t know what you don’t know.” It applies to innumerable situations, but the one I’d like to focus on today is the...
The Story Behind the Statistics
I delivered a weekly overall report today for one of my clients and several individualized market reports by specific geographic regions to the team. I found certain trends in those reports, indicating...