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It’s all about predictive modeling.  You want to use what you learned from last time to do it better next time.  This happens when you can model what was...

We recapped a three market sampling pilot for an agency partner today.  It’s not uncommon for our agency partners to ask us to fly with them to the brands...

We’ll be delivering a recap report tomorrow that highlights the success of a marketing campaign, the integration of that campaign into a sampling program, and how the combination of...

In this industry, measuring a consumer’s propensity to buy or recommend a product is more than common, it’s a must.  The majority of the surveys we work with ask...

I wrote a strategy today that focused on building out a fully customized experiential measurement strategy that is unique to the one Agency and something no-one else will do....

Today I got some great news.  This PortMA greenhorn is taking on a couple of programs of his own!Now I don’t want to make it sound like I’m in...

I’m writing this on a plane coming back from the first two cities of a four city tour. We’ve been measuring the impact of experiential marketing for one Fortune...

As the saying goes, there is no such thing as a free lunch. I have always held this as a fact of life, a warning even, not to trust...

When you spend as long as I do immersed in a world of data you learn to accept many things as essentially constant.  You know that they don’t necessarily...

The Brand ChallengeHow do you convince consumers to spend significant money on something that exists only as an experience? This was the challenge of a tourist destination with a...